Slide presentation covering the competitive realities professionals face, why social media is not enough to stand out, the reasons everyone should have a personal website, and how to optimize your site for career advancement.

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One of the great things about my role at Workfolio is that I get to hear the stories of how a personal website has benefited people in their careers. I’ve heard stories of personal websites helping people land jobs, secure new clients, get found by the press, impress their bosses, and demonstrate thought leadership. Despite the growing list of success stories about personal websites, many professionals still don’t have their own websites.

Here are the most commons reasons we hear why people...

It’s well documented that social media has revolutionized how we communicate in our personal and professional lives. For professionals, being active on social networks has become an expectation.

Universities and employers are increasingly using social networks like LinkedIn as part of “cyber-vetting” during the application process. It’s important to have a presence on major social networks, but because you’re expected to have these profiles as a baseline, having them is no longer enough to...

As a professional building a successful career has never been more difficult. Not only are there fewer jobs available for a more skilled workforce, but competition for any given job is through the roof. A recent study conducted by CareerBuilder.com found that, in addition to the 8% unemployment rate, 77% of people who already have jobs are also looking for their next gig.

Job seekers have to stay sharp if they want to have a chance in this hypercompetitive market. They have to make sure...